PostSignal is the new app built specifically for financial advisers that optimises your posts for visibility on LinkedIn - and helps your business to be discovered in AI search engines like ChatGPT
Financial advisers are noticing that their LinkedIn posts aren't reaching as many people as they used to. You're not imagining it, LinkedIn has made significant changes to its algorithm and for many IFAs and financial planners organic visibility has fallen off a cliff.
At the same time, the way consumers search for financial advice is shifting - more people are now turning to AI tools like ChatGPT to find and research advisers, rather than reaching straight for Google.
Two channels, two challenges - and most advisers are navigating neither of them effectively. But there's help at hand...
Just as you've learned to optimise your website for Google, the same principle now applies to LinkedIn.
The platform's algorithm has changed significantly and posts that once performed well are now getting far less reach.
PostSignal analyses your content and optimises it to work with the current algorithm - giving your posts the best possible chance of being seen by the right people on LinkedIn.
AI tools like ChatGPT are increasingly being used by consumers to find and shortlist financial advisers.
These tools look for specific signals from advisers online, and LinkedIn is a big part of how they assess credibility and relevance.
PostSignal ensures your LinkedIn posts carry the right signals to improve your visibility in AI-generated search results - ending the guesswork and helping to put you in front of prospects you'd otherwise never reach.
Marketing experts used to say "If you're not visible on Google, you don't exist".
Now they're saying the same thing about AI search tools, because some financial advisers are being discovered in ChatGPT by people looking for advice professionals. In fact, 28% of advisers* say they have already received one or more enquiries from ChatGPT...
PostSignal applies best practice from LinkedIn's own engagement guidance and AI search optimisation research. Simply write or copy your LinkedIn post into the tool and PostSignal does the rest.
Get immediate access to PostSignal for just £8 per month or £79 for lifetime use. Subscription can be cancelled any time - no ongoing commitment.
👉 Also includes free membership of the Adviser Growth Community - the acclaimed AI and marketing best practice group for advice professionals (worth £300 /year).
* LifeTalk survey of advisers March 2026. PostSignal is provided for support purposes only. The optimised posts it generates are suggestions based on LinkedIn's own optimisation recommendations. You remain responsible for ensuring all content you publish meets FCA requirements and your firm's compliance policies. No guarantee is made as to the performance, reach, or effectiveness of any post produced using this tool.
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