I thought I'd try an experiment with AI...

AI is transforming the way we work, and while the societal implications are significant, its practical applications are fascinating. So, I decided to push the boundaries and see what’s possible.

As any podcast host knows, producing a show takes time and effort. I’m not giving up my long-running podcast, but purely as a marketing experiment, I’ve created something new: a podcast that’s entirely AI-generated.

This new podcast features real stories, case studies, insights and topical content from IFAs and financial planners. Using NotebookLM, the AI crafts lifelike conversations between two virtual hosts.

My only input? Providing the content - drawn from my books, webinars, blogs and presentation transcripts - and guiding the AI on how to use it. The first episodes are now live on Spotify, with more platforms to follow.

My goal is simple: to find out whether an AI-generated podcast can truly engage listeners and gain traction. Time will tell!