Like most IFAs, planners and advisers, Mike agreed that his marketing and lead generation was often 'hit and miss'.
He gets a few referrals, occasional leads from Unbiased or through VouchedFor, and in normal times he has hosted a few seminars and workshops.
But like most financial advisers, he admits that he lacks a real marketing strategy to move forward - and whilst he would like to explore using LinkedIn, webinars and creating digital content of his own, he's not sure how to get started.
That's why he's signed up for the Marketing Bootcamp & Challenge - because he wants to commit to doing something that will help make a difference to his business and his clients.
And he wants to see a tangible result...