Congratulations to Kerala Tourism, India for being one of the first Tourism websites in the world to use the technology.
Inevitably users will have high expectations, and the technology may not work on all browsers, but this is a great idea to help potential visitors to Kerala to engage with the website in a new way.
Simple but fun, and I'm looking forward to watching how this one develops. The technology aside, check out the amazing photos on the site at http://when-it-rains.com/. Kerala is indeed stunning, so this is another great way to attract visitors.
There's also a fun video by the site developers Stark Communications, the official marketing and communications agency of Kerala Tourism Department.
By Philip Calvert