There’s a lot of competition at this, the high quality end of the smartphone market which is great news for consumers, as quality and features will inevitably get even better, more exciting and innovative.
The HTC One user is also treated to an excellent feature called BlinkFeed, which enables the user to include a stream on the phone’s home screen of news and feeds from a wealth of different sources, including posts from social networking tools and items on health, design, gaming, sports, lifestyle, music, technology, politics and so on. (In short, if you’re familiar with Flipboard, BlinkFeed is a Flipboard-style news reader.)
The HTC One user can choose their source of feeds to display on their home screen, but an overlooked feature of BlinkFeed is that you can choose to only display posts and updates from your LinkedIn network. For the hard-core networker and LinkedIn user this is fantastic – enabling you to keep right up-to-date on what’s happening on the networking site.
But it’s also extremely useful for people who want to highlight their expertise on LinkedIn, because it means that their content and LinkedIn status updates will now be appearing on the home screens of HTC One users.
For example, take a look at the two screenshots from my own phone below, where you can see a post I shared about Instagram on LinkedIn, together with a video of mine which I uploaded as a status update on the networking site (you can view that video here). Whilst both these posts will be directly visible to my network on the LinkedIn website, they will also be streamed to my network contacts that use the HTC One, thereby increasing the likelihood of it being seen by even more people. What’s more, my contacts can then engage with my content directly from the BlinkFeed tool on their phone without the need to go through the LinkedIn official app.
An added bonus is that HTC One users can also post updates directly to their LinkedIn (and Facebook) account directly from the BlinkFeed tool – again without having to log in to the LinkedIn app.
It goes without saying that streaming of social network content directly to the home screens of mobile devices will become standard functionality, but until that happens way why not make the most of the reach that the HTC One can bring if you use LinkedIn to promote your expertise, products and services.
All the reviews of BlinkFeed highlight the value of being able to “aggregate all your favourite content into your home screen”. But for me, its ability to pull your LinkedIn contacts’ content onto your home screen is even more valuable. Even better still is that your own content can now be pushed onto the phones of your contacts.
By Philip Calvert