In essence, LinkedIn have added influencers’ posts to their search facility. Simply go to the top of any page on LinkedIn, click the dropdown button next to the search box and select Articles.
Type in your search term and then filter the results by author (Influencer) and time. My advice is to just play with this tool and you’ll be amazed at the wealth of great content that you’ll unearth.
So that’s how you can use it for yourself – but like a great networker you’ll also be looking for ways to use it to help your connections.
Simple; just to the right of the search results is a Share button. Click that and you have the option to share the article straight to your timeline, to Twitter, to groups that you run or are a member of or share to specific individuals.
Sharing great content from Influencers on LinkedIn has the double hit of raising your profile whilst also being seen to be adding value to your contacts. Choose your contacts with care, make sure the content you are sharing is relevant to them and include a personal message in the share box.
Try it now and you’ll be amazed at what you’ll find that will help you too. It worked for me.
By Philip Calvert