In the organiser's own words 'Social Media Week is a worldwide event exploring the social, cultural and economic impact of social media. Our mission is to help people and organizations connect through collaboration, learning and the sharing of ideas and information.
In the past few years social media has shown us the true power of what a connected society can accomplish. Over the next 10 years, 3 billion new people will connect to each other through the Internet and mobile technology - more than three times the number who are currently online.'
One of the core themes of my conference speeches and presentations, is that despite our love for the Internet and the acres of column inches that are written about it and Social Media, we still don't really appreciate just how much it will eventually impact our lives - at work, home and play.
We are already starting to see this happen, with many companies and industries being profoundly impacted by the Internet. Some have their heads buried firmly in the sand, refusing to acknowledge that everything is changing - rapidly and on a daily basis. All too soon, the day will come when they wake up to discover that they have no more customers because they no longer have a product or their service is no longer relevant in an online digital world.
On the other hand, sharp-eyed entrepreneurs and Internet-savvy companies of all shapes and sizes can't contain their excitement at the opportunities that are starting to emerge.
Social Media Week has a vision of helping people and organisations to connect, learn and share ideas by focusing on collaboration, content and conversation. A phenomenal schedule of events has been put together, with seminars, workshops, presentations and meet-ups taking place in key cities around the world, including Barcelona, Berlin, Bogata, Chicago, Glasgow, Hong Kong, Jeddah, Los Angeles, Sao Paulo, Seoul, Shanghai, Torino, Vancouver and London.
I'm delighted to be taking part in a small way, and during the week I'll be training a private company on how to use and leverage LinkedIn, plus also taking part on the 26th in an official Social Media Week event The Secrets Behind Social Content - hosted by the Content Creation Collective in London.
It's taking place on board the HMS President, which is a permanently moored ship on Victoria Embankment, and an amazing venue for meetups. If you are a blogger, author or involved in creating content, then please do sign up. Details here.
If you are attending the Content Creation Collective on the 26th, please come and say hello - or tweet me at @PhilipCalvert.