Although initially surprised that the email had made it through my spam filter, something inside me just couldn’t resist clicking on it to see what it was all about.
It got my attention – unlike many other blog titles and articles that are submitted to my own networking site.
The recent publication by the Sun of photos of Prince Harry proved once again that great headlines (and photos) sell newspapers, and that the headline writers at the publication are probably the single most important individuals who can influence sales. In fact there has always been a sneaky admiration of newspaper headline writers when they are at their most creative and contrived.
And that’s why it never ceases to amaze me how little attention many bloggers, article writers and tweeters pay to the titles of their posts and to the words they use in their tweets, because time and time again we have proved on our own networking site, that the posts with the most creative titles always get the most views. A good title in a blog or an article can get ten times the number of views that a blog/article with an ‘ordinary’ title receives.
I wouldn’t say I was Mr Perfect when it comes to titles and when tweeting. The whole point about Twitter is the immediacy and the ‘chit chat’ nature of it, and not everyone can be bothered to think really carefully about how to attract attention to every single tweet they write - myself included.
But, if you're serious about wanting to attract people to read your blog or article, or click on a link in a tweet or elsewhere, then take the trouble to pay close attention to the words you use.
“Last chance to do it with sheep” is a great example; it includes intrigue, humour, brevity, a hint of deception and a touch of disbelief – all the ingredients needed to get eyeballs and clicks.
What was the email all about? An invitation to an event on how to be the black sheep and stand out from the crowd in business. Job done.