My book Successful Seminar Selling had been published the previous year, so it was a good opportunity to give it some promotion in Singapore - an area where everyone loves seminars.
One of the tips I include in the book is that when you are marketing or promoting a seminar, you should always say that your event will be a "great networking opportunity" for attendees.
As well as the fantastic content that attendees will hear at your event, people are naturally drawn to opportunities where people like themselves will be attending. People like being with other people, so express that as a great networking opportunity, and it will help to get attendees to your seminar seminar or event.
As it turned out, it was a great networking opportunity for me too, as when I was there I discovered these well known, top speakers (left to right) Roger Harrop, Patricia Wheatley Burt, Frank Furness and personal branding expert Lesley Everett. Oh, and that's me on the right.