‘People buy people’ and all that, and great use of Social Media helps to replicate the human experience. Getting a human face into your Social Media efforts is, not surprisingly a key part of humanising your brand online – something that most marketers agree is essential for companies who are looking to engage with and add value to their customers.
So it was with some disappointment when I turned on the sports news on television this morning, to be greeted by a clutch of Premier League football managers explaining to the media how they saw this weekend’s games panning out. They sounded like they were preparing for a funeral.
True, most Premiership football managers usually tend to address the media in a tone that suggests they are about to lose their job, and this may well impact their demeanour, but come on guys – cheer up! Let’s see some energy, spirit and fight and let’s kick into touch the incessant dour expressions.
If that’s your idea of a human face, then frankly it doesn’t have much appeal to me, or I’m sure many other people. I don’t know about you, but the people and brands who use Social Media to try and engage with me, need to be friendly, approachable, upbeat and helpful; you know, kind of normal.
And when I stop to think about the companies and brands whose updates I most enjoy on Twitter, Facebook and LinkedIn, they all, without exception have a human face – and an attractive, sociable, responsive one at that.
Does your brand have an open, pleasant, gracious and friendly human face online? Do you listen, answer questions and help people out – or does your brand's face look miserable and depressing to the core?
I know which I prefer.
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